Strategi Produk, Harga, Promosi, Dan Keamanan Terhadap Pengambilan Keputusan Masyarakat Dalam Memilih Blibli.Com Sebagai Pasar Online Di Jakarta

Abstract

Purpose of this article : The purpose of this article is to find out the influence of product strategy, price,
promotion, and security in people’s decision which is choosing Blibli.com as online marketplace or e-commerce
in Jakarta.
Methodology: This study uses primary data and sample with the unit of analysis are people of Jakarta who shop
at Blibli.com.
Results: Variables of product strategy have a positive effect on people’s decision to choose Blibli.com as online
marketplace or e-commerce.
Keywords: Making decision, Online Marketplace, Price, product’s strategy, promotion, security,.