The Role Of Influencers And Lifestyles In Influence Purchase Intention Of Shoppe And Tik –Tok Shop Users

Authors

  • Deviana Indah Sari

DOI:

https://doi.org/10.58765/ekobil.v1i2.55

Keywords:

Influencer, Lifestyle And Purchase Intention

Abstract

Purpose of this article: . In this study, it aims to see how much influence influencers and lifestyle have in influencing the purchase
intention of marketplace users
Methodology The use of data in this study uses the IBM SPSS 25 for windows application with several stages of statistical testing
through a distribution of 100 respondents
Result : The results of this study influencer and lifestyle simultaneously have a positive effect on the purchase intention of marketplace
users, influencers partially have a positive effect on the purchase intention of marketplace users and lifestyle partially have a positive
effect on the purchase intention of marketplace users.
Keywords: Influencer, Lifestyle And Purchase Intention

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Published

2022-12-29

How to Cite

Indah Sari, D. (2022). The Role Of Influencers And Lifestyles In Influence Purchase Intention Of Shoppe And Tik –Tok Shop Users. JURNAL EKONOMI DAN BISNIS DIGITAL (EKOBIL), 1(2), 60–67. https://doi.org/10.58765/ekobil.v1i2.55

Issue

Vol. 1 No. 2 (2022): JURNAL EKONOMI DAN BISNIS DIGITAL

Section

Artikel

License

Copyright (c) 2022 JURNAL EKONOMI DAN BISNIS DIGITAL (EKOBIL)

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.