EMPOWERING HUMANITY

DIGITAL CONSUMER LITERACY, FOMO, AND THE RISKS OF ONLINE LOANS FOR STUDENTS AT PP DARUL ARQOM PURWOREJO

Dinda Sukmaningrum, Dodi Setiawan Riatmaja, Narwanto Nurcahyo — Thu, 30 Apr 2026 00:00:00 +0000

The development of digital technology and social media has transformed the consumption patterns of the younger generation, including santri who are now increasingly exposed to the digital ecosystem. This community empowerment program aims to improve digital consumer literacy, raise awareness of the Fear of Missing Out (FOMO) phenomenon, and enhance understanding of the risks of online loans among santri at PP Darul Arqom Muhammadiyah Jono Purworejo. Activities were conducted using an interactive educational approach based on the Stimulus-Organism-Response (S-O-R) framework, including interactive lectures, case simulations, group discussions, and digital campaigns. The results of the activities showed an increase in participants’ knowledge regarding the dangers of FOMO, their ability to identify illegal online lending practices, and their readiness to adopt responsible financial behaviors. This program contributes to shaping students who are digitally savvy and critical of consumerist pressures in the e-commerce era.

GUIDANCE IN UTILIZING TIKTOK AS A DIGITAL MARKETING MEDIA TO INCREASE THE MARKET REACH OF SOTO PAK ZAINAL'S MSMES

Ilyasa Ramadhanov Annaafi, Ridwan Habibi, Mahendra Aprilino, Agus Dwi Cahya — Thu, 30 Apr 2026 00:00:00 +0000

Mentoring activities were carried out at the Soto Pak Zainal MSME as an effort to assist business actors in developing marketing and expanding market reach through the use of digital media. Mentoring was carried out through field observations and direct interviews with business owners to understand business conditions, implemented marketing patterns, and obstacles faced in using social media. Based on the results of these observations and interviews, students provided suggestions and recommendations for digital marketing strategies by utilizing TikTok social media as a promotional tool. The use of TikTok focused on presenting product visuals, the manufacturing process, and engaging and consistent content. Through this mentoring activity, it is hoped that Soto Pak Zainal MSME can increase market reach and have a better understanding of how to utilize social media as an effective and sustainable marketing tool.

DIGITAL MARKETING MENTORING, BRAND POSITIONING, AND PACKAGING DEVELOPMENT STRATEGY FOR MSME “BAPAKE STIK KENTANG JOGJA”

lulu fatin athifah, Yesika Serlanova, Andang Panji Nugroho, Agus Dwi Cahya — Thu, 30 Apr 2026 00:00:00 +0000

The rapid advancement of digital technology compels MSMEs to adapt by leveraging social media as an effective marketing tool. Bapake Stik Kentanga culinary micro-enterprise located at Jl. Prof. DR. Soepomo SH No. 72A, Warungboto, Umbulharjo, Yogyakarta possesses strong market potential but has yet to optimize digital marketing or establish a clear brand positioning to differentiate itself from competitors. This study aims to analyze strategies for using TikTok as a promotional medium to boost brand awareness while strengthening the brand's identity as a crispy, savory, and youth-oriented local snack. A qualitative approach utilizing Participatory Action Research (PAR) was employed, involving observation, interviews, mentoring, and content performance evaluation. The results indicate that creating content such as product reviews, storytelling, behind-the-scenes production footage, and local culinary recommendations can significantly expand audience reach and enhance user engagement. Uploaded content garnered over 8,000 views in the first week, accompanied by an increase in new followers. These findings confirm that a TikTok-based digital marketing strategy, when combined with strong brand positioning, is highly effective in increasing MSME visibility at a low cost.

STRENGTHENING THE CROSS-BORDER COLLABORATION ECOSYSTEM: NETWORKING AND COMPETITIVENESS IN SMES

Thu, 30 Apr 2026 00:00:00 +0000

The fashion Micro, Small, and Medium Enterprises (MSME) sector faces continuous challenges in expanding international networks, managing supply chains, and overcoming uneven digital adoption in the global market. This community service activity aimed to strengthen the cross-border collaboration ecosystem and enhance the competitiveness of the Muslim fashion SME "Dejubah" through an international empowerment framework. Conducted collaboratively by Universitas Sarjanawiyata Tamansiswa and Mindanao State University, the program featured three international experts from the Philippines, Uzbekistan, and Pakistan. The methodology employed a three-phase systematic approach: preparation and needs assessment, implementation via interactive hybrid lectures and Focus Group Discussions (FGD), and final evaluation. The results demonstrated that direct on-site mentorship effectively validated the SME's operational readiness and fostered meaningful person-to-person (P2P) networking. Furthermore, the engagement crystallized a strategic collaborative blueprint focusing on upstream supply chain integration, cross-border P2P reseller programs, and expansion into institutional B2B/B2G markets. Ultimately, targeted international interventions significantly elevate the dynamic capabilities and global market readiness of local fashion MSMEs.

TRANSFORMING ELDERLY ENTREPRENEURSHIP AT SEKOLAH LANSIA YOGYAKARTA VIA TRIKON PRINCIPLES

Thu, 30 Apr 2026 00:00:00 +0000

This community service program aimed to strengthen the entrepreneurial mindset of elderly individuals through a qualitative and participatory approach. Implemented in collaboration with the Department of Women Empowerment, Child Protection, Population Control and Family Planning (DP3AP2KB) of Yogyakarta City, the program involved elderly participants at the Sekolah Lansia in Prawirodirjan. Recognizing the advanced age of the participants, the needs assessment was conducted through interactive discussions and participatory dialogue. Activities included entrepreneurship discussions grounded in local wisdom and Ki Hadjar Dewantara's Trikon leadership principles (Continuity, Convergence, Concentricity). This intervention shifted the entrepreneurial paradigm toward "Karya Lansia" (Elderly Creations), leveraging their existing experience, skills, social networks, and trust. Findings revealed that participants viewed business activities primarily as a means to stay busy and seek happiness, rather than solely to maximize profit. Program evaluation demonstrated increased enthusiasm and institutional pride, driven by the city government's structured educational tiers (Standard 1, 2, and 3), each lasting one year and culminating in a formal graduation ceremony (wisuda). This program generated a qualitative community-based empowerment model integrating the Resource-Based View with elderly social capital, fostering a sustainable, happiness-oriented empowerment approach aligned with healthy and productive aging.