EMPOWERING HUMANITY

DIGITAL CONSUMER LITERACY, FOMO, AND THE RISKS OF ONLINE LOANS FOR STUDENTS AT PP DARUL ARQOM PURWOREJO

DINDA SUKMANINGRUM, DODI SETIAWAN RIATMAJA, NARWANTO NURCAHYO; NAIMA ANDLEEB — Thu, 30 Apr 2026 00:00:00 +0000

The development of digital technology and social media has transformed the consumption patterns of the younger generation, including santri who are now increasingly exposed to the digital ecosystem. This community empowerment program aims to improve digital consumer literacy, raise awareness of the Fear of Missing Out (FOMO) phenomenon, and enhance understanding of the risks of online loans among santri at PP Darul Arqom Muhammadiyah Jono Purworejo. Activities were conducted using an interactive educational approach based on the Stimulus-Organism-Response (S-O-R) framework, including interactive lectures, case simulations, group discussions, and digital campaigns. The results of the activities showed an increase in participants’ knowledge regarding the dangers of FOMO, their ability to identify illegal online lending practices, and their readiness to adopt responsible financial behaviors. This program contributes to shaping students who are digitally savvy and critical of consumerist pressures in the e-commerce era.

GUIDANCE IN UTILIZING TIKTOK AS A DIGITAL MARKETING MEDIA TO INCREASE THE MARKET REACH OF SOTO PAK ZAINAL'S MSMES

Ilyasa Ramadhanov Annaafi, Ridwan Habibi, Mahendra Aprilino, Agus Dwi Cahya — Thu, 30 Apr 2026 00:00:00 +0000

Mentoring activities were carried out at the Soto Pak Zainal MSME as an effort to assist business actors in developing marketing and expanding market reach through the use of digital media. Mentoring was carried out through field observations and direct interviews with business owners to understand business conditions, implemented marketing patterns, and obstacles faced in using social media. Based on the results of these observations and interviews, students provided suggestions and recommendations for digital marketing strategies by utilizing TikTok social media as a promotional tool. The use of TikTok focused on presenting product visuals, the manufacturing process, and engaging and consistent content. Through this mentoring activity, it is hoped that Soto Pak Zainal MSME can increase market reach and have a better understanding of how to utilize social media as an effective and sustainable marketing tool.

DIGITAL MARKETING MENTORING, BRAND POSITIONING, AND PACKAGING DEVELOPMENT STRATEGY FOR MSME “BAPAKE STIK KENTANG JOGJA”

Thu, 30 Apr 2026 00:00:00 +0000

The rapid advancement of digital technology compels MSMEs to adapt by leveraging social media as an effective marketing tool. Bapake Stik Kentanga culinary micro-enterprise located at Jl. Prof. DR. Soepomo SH No. 72A, Warungboto, Umbulharjo, Yogyakarta possesses strong market potential but has yet to optimize digital marketing or establish a clear brand positioning to differentiate itself from competitors. This study aims to analyze strategies for using TikTok as a promotional medium to boost brand awareness while strengthening the brand's identity as a crispy, savory, and youth-oriented local snack. A qualitative approach utilizing Participatory Action Research (PAR) was employed, involving observation, interviews, mentoring, and content performance evaluation. The results indicate that creating content such as product reviews, storytelling, behind-the-scenes production footage, and local culinary recommendations can significantly expand audience reach and enhance user engagement. Uploaded content garnered over 8,000 views in the first week, accompanied by an increase in new followers. These findings confirm that a TikTok-based digital marketing strategy, when combined with strong brand positioning, is highly effective in increasing MSME visibility at a low cost.